I think you summed it up best. Playing a final fantasy game to me is about going on an adventure, accomplishing tasks(like saving the world). It is the the people you're with that really makes a difference(in this case, characters in a story). The characters have to be good, believable and solid. FFVII's characters had good solid believeable motivations and peronalities, XII's sure their motivations and character personalties were there, but they seemed a bit unbelieveable or unreal.
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