Um, for starters how about focusing on a great story. F*ck graphics and fiddling with the battle system. I feel like square keeps focusing on how to complicate and change up the battle system and graphics rather than taking the time to make a fantastic, understandable story.
Also start getting creative with the characters. Make the main character fat and dopey for a change rather than having the same cast in every game. Another idea would be instead of having random people meet along the way and just decide to follow, how about having peeps who already know each other or are part of some sort of group?
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