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Originally Posted by
http://www.london2012.com/about-us/our-brand/using-the-brand.php
You can help support London 2012 by understanding and respecting the need to protect the brand, and by not using our emblems or otherwise creating an association with the Games unless you are sure you are entitled to do so.
Why is protecting the London 2012 brand so important?
The hundreds of millions of pounds necessary to organise the Games must be raised by the London 2012 Organising Committee from the private sector – by selling sponsorship, official merchandise and tickets.
To raise the necessary revenue, the London 2012 Organising Committee must be able to give its sponsors an exclusive association to London 2012 and the Olympic and Paralympic movements in the UK. As such we must prevent other companies undertaking unauthorised activities which damage our sponsors’ exclusive rights.
The following are some of the current items that make up the Games' Marks:
The Olympic symbol
The Paralympic symbol
The London 2012 Olympic and Paralympic emblems
The words ‘London 2012’ and ‘2012’
The words ‘Olympic’, ‘Olympiad’, ‘Olympian’ (and their plurals and things very similar to them – eg ‘Olympix’
The words ‘Paralympic’, ‘Paralympiad’, ‘Paralympian’ and their plurals and things very similar to them – eg ‘Paralympix’
The Olympic motto: ‘Citius Altius Fortius’ / ‘Faster Higher Stronger’
The Paralympic motto: ‘Spirit in Motion’
The Team GB logo
The Paralympics GB logo
The British Olympic Association logo
The British Paralympic Association logo
London2012.com (and various derivatives)
(Emphases (bold; underline) added)
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