A lot of the really fun features of the game don't unlock until you've beaten the campaign. I felt that way too, tho I was the opposite. I found it crazy boring and repetitive with no connection to the characters in the beginning. After Altissa, shit got real! Tho I didn't like the jump scare portion of the game. Not my style, I don't like being creeped out ha ha.
Edit: Did you watch Kingsglaive? It helps a bit with the background story. Not so much about Noct and his friends mind you, but the events leading up to him leaving Insomnia.
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