Well I love developing my characters and making them better, for an MMO my goal is to be better than everyone, I'm very competitive. As for the loot, if I have better armor than you, I look cooler than you, therefore I'm probably better than you, so it's like when I start an MMO and I see those people with the crazy armor and high levels, it motivates me to wanna play more. You see?

But as for Final Fantasy, usually the story drives me, getting the best weapons and highest levels and beating the hard side bosses, taking pictures and showing people, it's a false sense of accomplishment that I really enjoy. Ahaha. =] Plus most the things you do in video games, you can't do in real life, so it's like an escape to a fantasy world. It's really fun.

I hope I helped a little bit.