Quote Originally Posted by Lacquer Head View Post
Lack of sales. A large portion of the earnings from videos games come from easy party games. If all games became exceedingly difficult, the casual market would crumble. Even more "hardcore" gamers would lose interest depending on the type of difficulty.
That's all under assumption that only big ass companies make lackluster easy video games which by the way is not true, not even by a long shoot. You would also need to ignore the fact that at least 70% of games offer several levels of difficulty, unless you were referring to companies such as Zynga and PopCap all along which aim specific group of players to begin with.