I consider the destruction of Disney to have arrived around the middle of 2005 when it was announced that they were in production of an OM (Original Movie) by the name of High School Musical. It was to be an all-singing and dancing extravaganza featuring a cast of relative unknowns, with a passable story. Nervous girl finds hope in singing. Basketball star finds release in singing. They find each other with trials and tribulations amongst the way. It's a sickly sweet tale of romance against the odds as they are often are. I have absolutely nothing wrong with that – I must admit I do resent the success of it somewhat as a film, but it's not the most ridiculous release I have seen and at parts (and excusing the diabolical script and acting) okay. It's a film you know you can put on to keep the younger ones quiet. And had it stopped there I would not be engaging in this argument. Disney then proceeded to sell out just that one iota more with it's merchandising range. Soon (and I mean in the literal case of weeks later) their outlets were flooded with mugs, keyrings, posters, dolls, toys, DVD's, video games. Within a matter of months a sequel was planned and a worldwide stage tour, amongst the backdrop of an ice tour. The sequel was perhaps more of a success and HSM3 was written by the end of 2007.
An Argentinian spin-off, High School Musical: El desafio was made, and HSM3 premiered in cinemas on October 24th 2008. It currently holds the record for the biggest opening weekend in history taking in $80m worldwide. Rich Ross, Disney Channel's Worldwide President announced in April this year that the fourth film was in the writing stage. It is estimated that through all manners of sales this franchise has made multiple billions which is staggering considering the production budget for all three films was a total of $24.5m.
March 24th 2006. The next step in Disney's global domination was complete with the release of their currently biggest-selling franchise. Hannah Montana, a show derived from the co-producer of other Disney hit That's so Raven about a pop-star whom by day tries to live a normal life with normal friends at a normal school whilst maintaining her on-stage persona. This is not complicated. This is aimed at the naïve and wholeheartedly stupid rich brats that believe that this sort of lifestyle is
a) possible
b) clever
c) even a good idea
I actually find this more annoying than the whole premise of High School Musical. I understand why it's successful but it has no meaning and no actual point. Where is any remote realism? I can't believe I'm defending such things but at least parts of the Musical are remotely plausible. Perhaps I'm being harsh on the program. I'm aware it's a sitcom aimed at 8-14 year-old girls and it's not meant to be taken seriously, but I am annoyed at its numerous spin-offs and cinematic debut. Hannah Montana & Miley Cyrus: Best of Both Worlds Concert was released originally in Disney Digital 3-D for a week in February 2008. However, with its massive successes in the States Disney allowed its continuation for as long as the cinemas wanted. Ticket prices were obscene with as much as $15 a showing. Plus Hannah Montana: The Movie is scheduled for release in May 2009.
The funny thing is America (perhaps that's actually not fair, the rest of the world in fact) has enough of these people living within its borders to buy it's shoddy cheaply-made merchandise and to be sucked in by the Miley Cyrus maelstrom. Over the past decade or so, with the onset of the Nickelodeon's Olsen Twin revolution through to the current Disney juggernaut, the majority of society has had to suffer with these intolerable efforts on our conscience and our sanity. Yes, they appeal and enlighten the age group they are aimed at, but really must we all be victim to their relentless dancing and whimsical music? If the term music can indeed be used in such a context. And you may ask, how can I make such an argument without actually watching or giving them a chance? Well I have younger family members and therefore I have. They are an insult to intelligence, an insult to their audience and perhaps more crucially an insult to American stereotypes. It's commonly believed throughout the western world that their high schools are populated by cliques of “nerds, jocks, drama types”. This only serves to enforce it, even Montana to an extent. I understand they are used as escapism and are not meant to be taken seriously but honestly have we really stooped to such a level where this is considered entertainment? It comes to such where parents are gushing because the third instalment opened in theatres so they could make an event out of it.
And what of the stars? They are scrutinized to every minute detail and cannot be allowed to live normal everyday lives. Even the most secretive are not allowed a private life – the Vanessa Hudgens naked photos anyone? Any sort of story is exploited to such an extent that it sells newspapers for weeks simply because the writers know they will have such a large audience that they will always sell out. And the actors allow it because they know there is a big paycheck at the end of every film and idolisation from the masses. It's a gigantic sell-out from all angles. And that is what I personally find so utterly offensive about it. They all profit from each other and their greed.
Am I a little too much? Please, feel free to comment. This is just my musings, and you must take them with a pinch of salt of course.
Bookmarks