There's a lot of reasons both metaphysical and para-astral of which I am somewhat too lazy to explain and that I know 'Nin will most likely be along to explain more enthusiastically than I could but here is my go.
The Mayan long calendar is a nonrepeating calendar. Made up of various units the most important being Bak'tuns. Which are very roughly a collection of about 400 years. Once we are living at the end of the 12 bak'tun by their reckoning.
But what you must understand of Mayan culture is that they believed that THIS is the fourth world to be created, all other created worlds by the gods being somewhat failures. The previous creation ended at the start of the thirtenth bak'tun. They supposed that this one too would end on the same date.
Really this is rather a silly idea in my opinion. But I wouldn't be heartbroken if the world did end, can't really think of why it should.
Oh, there is the second largest object ever flying near Earth, early that year. 433 Eros. Doubt it has much to do with it, though.
-Sin
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