My ex was so lax on the whole 'treating me special' thing that I really relied on special occasions like this to force him to do stuff with me. I probably wouldn't have cared THAT much if he actually took me out every once in a while. As far as being annoyingly lovey-dovey though, I always figure that people who have to advertise how 'cute' they are as a couple are actually really insecure. Maybe I'm wrong! But that's what I always just figured.