It's a tricky situation, but I think that it should not be based on publicity. If all of the men were involved in stopping the attacks, then they should all be rewarded or at least recognized for their efforts. Chances are, if one did not stand up to fight, the others would not have either.
It's just like with any team sport. If your team wins the championship, you all get rings. Sure someone might get an MVP trophy (which really wouldn't be involved here, unless someone gave his life to save everyone, etc.), but the entire team is rewarded nonetheless.
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