Both are equally important, you have to be physically attracted to someone to fancy them in the first place I think. Then you can find out more about their personality and see whether you match up. If you don't move on and get over it, I guess it just wasn't meant to be.

For me personally a guy has to have a good sense of humour, preferably like this:

"nah i dont mind, and yes, it is DEFINATLY my cup of tea, who doesnt like reading about naked teens being lashed for trying to escape the monastry where they are being kept as slaves by a load of dirty priests, thats like my porn, hahaha"

(It was about De Sade ok?! And coincidently I happen to like this guy and he's single. I should ask him out sometime...)

Anyway I still think you're attracted to someone first by their apparence, although I don't think it's more important, because a healthy long relationship is based somewhat on personality, it's simply just what happens.