I don't even see why the subscription fee is a big deal to people. It is only $13/month, so anyone with a job can easily afford it. I don't know how much time you put into a $50-60 game, but it probably isn't anywhere near the amount of time you'll put into FFXIV. I probably put a good 20 hours/week into the game, so it's $13 for 80 hours of entertainment. I doubt you put that much time even into a $50-60 game, which is four times the price.
Anyway, this doesn't seem like that big of a deal. You can easily buy it online from many other stores and just download and play. I guess it might open the game up to a new audience of people that use steam, but that's about it.
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