While you do have a point in that basically seeing the Disney branding on something immediately gives off the kiddie vibe, reading that there were Final Fantasy characters in the games was a big selling point for me when I made the decision to first buy the game. It was another way to see the characters I liked, as if they had been somehow transported to another world, and made to experience another journey or something.
However as the series progressed, it became less about the inclusion of Final Fantasy characters and more about other stuff. I think it is nice to have them make appearances, like with Vivi and Auron (because those characters were great, and I always wanted more with them). But as long as they don't go overboard and start scraping the bottom of the character barrel, it should be okay. I will stop playing the games in Eiko is somehow seen in Arendelle.
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