I looked up the wikipedia page, and there's not much to go on, except this:

a new form of RPG by choosing the universal theme of human emotion
It also said that the game will be fully revealed in March 2010.

Since there is not much to go on at the moment, I can't really say much about it, but I agree that the logo and the name are extremely similar to what Final Fantasy has going for it. If it looks like it will be a decent game, hopefully I'll have something to play on my Wii. Finally.