During a recent trip to my local Starbucks, I noticed a sign on the bulletin board that says Starbucks has helped provide 6,000,000 days of medicine for people with AIDS in Africa. Now don’t get me wrong, I love coffee and I love people who try to save the world. And at first glance, it appears Starbucks is doing both. And in a way they are – kinda.
Six million days of medication sounds like a huge number – until you start crunching the numbers. It cost $140 per person for 365 days worth of AIDS medication.[*] This means that the mighty coffee juggernaut that has revenues that exceed $1 trillion per year gave $2.3 million to the Global Aids Fund. This still seems like a lot of money, but let’s put the amount in perspective. Divide the $2.3 million by Starbucks’ 16,635 locations[*] and the days in a year and
you’ll find your local Starbucks gives about 38 cents a day to help AIDS in Africa. That’s not even the price of a regular coffee, let alone one of their pricey lattes.
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Now I am not the type of person who paints companies that make a profit out to be the villains. I am simply saying if a company is going to use poor Africans with AIDS to pull on the heart strings of Americans to buy overpriced products, the company should be giving a significant amount to the cause.
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Starbucks is also a huge union busting company, bullying any employees who even give off the scent of unionization.[*] Starbucks even went so far as to not hire any potential employee who previously worked for a union. They even fired a HR person who wouldn’t follow this illegal policy. But in America, perception is more important than reality. So in 2007, Howard Schultz received the “First Magazine Award For Responsible Capitalism.”
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